How three words are defining a legacy of innovation

Since introducing the round baler in 1971, Vermeer has been challenging the conventional wisdom of the hay and forage industry — designing and building hay tools that Buck the Trend. This campaign celebrates a legacy of innovation and showcases how Vermeer continues to change the way producers make hay. The slogan and creative are used guardedly, only for marquee, high-impact placements that promote truly iconic, game-changing innovations — like the ZR5-1200 self-propelled baler. Everything about this campaign must Buck the Trend.

Services:

  • Email marketing
  • Online advertising
  • Social media advertising
  • Brand development
  • Content marketing
  • Creative design
  • Video
  • Direct mail
  • Copywriting and editing

 

*Please note that the first video below was produced by Vermeer, however the sales event shown was a collaborative effort between LF and Vermeer marketing teams.

 

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