December 15, 2014
How do you reach a younger customer base without alienating your current customers? Heritage Lace, a premier manufacturer and seller of textiles and high-end home décor products, approached Lessing-Flynn looking for a solution to this challenge. They wanted to broaden their message to appeal to a wider audience, while still giving prospective and current customers valuable information relevant to the home décor and textile industry.
After research and planning, we determined that the best way to do this was by leveraging social media platforms, which are both interactive and friendly to the visual-driven textile industry. By creating content rich posts and pictures, we were able to improve engagement on social media channels and drive visitors to their website.
Another key piece of our strategy was connecting with popular home décor blogs. Reaching out to influential bloggers helped drive traffic to Heritage Lace’s social media channels and website, while also promoting the Heritage Lace lifestyle. These partnerships have proven extremely successful, and have driven up to 15 percent of total traffic to HeritageLace.com each month.
Interested in reaching new audiences by growing your social media and online presence?
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