September 23, 2014
This is it, folks. After six weeks and thousands of votes, we have crowned a winner. We'd like to congratulate Scratch Cupcakery on dodging the competition to be named 2014 Brand Champion of the World (or Iowa at least).
Scratch drummed up support to knock out Casey's General Store, Eatery A, Iowa Farm Bureau, Des Moines Arts Festival, Science Center of Iowa, and Anderson Erickson Dairy in the competition.
Along with bragging rights and a sweet trophy, Scratch receives $5,000 in marketing support from Lessing-Flynn to donate to a charity of their choice. They've chosen the Cystic Fibrosis Foundation of Iowa, as it's an organization that supports a cause close to their hearts. The niece of a member of their management team was born with cystic fibrosis, and has been battling the life-threatening genetic disease for six years. You can read more about Abi's story on Scratch's Facebook Page. The Cystic Fibrosis Foundation's efforts have doubled the life expectancy of children with cystic fibrosis in the past 30 years, and their research continues to make an impact.
Thanks to all the brands who participated in the 5th Annual Battle of the Brands!
Congratulations to all our 2014 competitors (in alphabetical order): 515 Brewery, Adventureland, Anderson Erickson Dairy, AIB College of Business, APC Functional Proteins, Blue Ribbon Bacon Festival, Bob Brown Chevy, Boesen the Florist, Casey's General Store, Confluence Brewing, DART, Dee Zee, Des Moines Art Center, Des Moines Arts Festival, Des Moines Business Record, Des Moines Derby Dames, Des Moines Menace, Dewey Ford, Diamond Vogel, DM Juice, Earl May Nursery and Garden Center, Eatery A, EMC Insurance, Fareway, Firestone Farm Tires, Flexsteel, Gateway Market, Grinnell Mutual, Hagie Manufacturing, Homemakers, Hoyt Sherman Place, Iowa Barnstormers, Iowa Farm Bureau, Iowa Farmer Today, Iowa Lottery, Iowa State University, Iowa Wild, Jethro's BBQ, Latham Hi-Tech Seeds, Malo, Mercy Medical Center, Merle Hay Mall, Nitefall on the River, OutcomesMTM, Prairie Meadows, Ruan Transportation, Science Center of Iowa, Scratch Cupcakery, Smallcakes, Smokey D's, St. Ambrose University, Stine Seed, Successful Farming, Sukup Manufacturing, Trans Ova Genetics, Unity Point Health, University of Iowa, Valley Junction, Whitfield and Eddy P.L.C., Winfield, Winnebago, Wolfe Eye Clinic, World Food Prize, and Wright Outdoor Solutions.