July 1, 2015
As the start of the 6th Annual Battle of the Brands is quickly approaching and brands are beginning to strategize on how to become the 2015 Champion, we want to highlight the bigger impact that this competition has on our community.
For a small bakery based in Cedar Falls, it was a proud moment for Scratch Cupcakery to be named the 2014 Brand Champion. But what was even more important to them was the chance to donate $5,000 worth of marketing support to the charity of their choice. They selected the Iowa Chapter of the Cystic Fibrosis Foundation.
A member of the Scratch team has a niece, Abi, who was born with cystic fibrosis, and at six years old she is still battling this life-threatening genetic disease. The bakery has long been an advocate for the Cystic Fibrosis Foundation. Natalie Brown, owner of Scratch Cupcakery, had the opportunity to call Abi’s mother and deliver the good news that Scratch had won the 2014 Battle of the Brands. She said it was one of the most fulfilling moments she had in a long time.
With the $5,000 donation, Lessing-Flynn was able to mock-up advertisements and a red carpet style step-and-repeat backdrop for future events. We also wrote and distributed a press release for the Iowa Chapter of the Cystic Fibrosis Foundation’s annual Wine Opener.
Because of the work done by the Cystic Fibrosis Foundation with the assistance of Lessing-Flynn, their Wine Opener event raised $112,360 for research on the disease. They had high attendance at the event, thanks in part to successful media placements including being listed as one of the 10 Things Juice Magazine loves about November in Des Moines, as well as a shout out in the Business Record.
Other charities Lessing-Flynn has worked with as a result of Battle of the Brands have been the Children and Family Urban Movement, chosen by Simpson College, and Blank Park Zoo chose to use to donation for their own charitable organization.
This year’s Battle of the Brands competition will begin Monday, July 13th. The week before the Championship round the final two brands will have the opportunity to tell Iowa why they are donating to their charity of choice.