October 19, 2016
The digital department received notification (finally!) that Lessing-Flynn Advertising has become a Google Partner. The entire process took over a year, so we are pretty pumped up about it.
What’s a Google Partner? Glad you asked. Agencies that want this certification must first join Google Partners then meet a series of requirements before obtaining partner status. Think of it like trying to make partner at a law firm, you need to show up, pay your dues and prove your expertise before you become a partner.
What are the requirements? This is where the pros get separated from the amateurs. Google defines the three program requirements as Certifications, Performance and Spend. Here’s a quick overview of each in order of difficulty to fulfill.
Why invest in becoming a Google Partner? You mean other than the awesome badge for your website?! Seriously though, potential clients recognize the Google brand and the power of its products, so being able to say, “Yeah, LF and Google? We have a close relationship — we go way back.” That’s powerful. Another major benefit is your agency will receive a dedicated account manager / Google products expert at your beckon call for help with client pitches, resolving account issues and providing optimization ideas. Your company will also be listed in Google Partners search results.
Impressed? Want to get started? Click here and sign-up for Google Partners. If you already have an AdWords and/or Analytics account you will be able to sync it. Once your account is linked, start selling AdWords, studying for certifications and optimizing current campaigns. Before long, you’ll be writing a blog post just like this one.
Oh, your ad agency isn’t a Google Partner? Well that’s unfortunate for them, but we’d love to chat with you!