Ad Mavericks – Prepare to be Seduced

Lessing-Flynn created the Ad Mavericks blog to dish out marketing tips, creative ideas and helpful strategies (sprinkled with the occasional shameless self-promotion), but only enough to get you started. After all, we want you to come work with us! So, enjoy the tease — we’re expecting a call later.

YOU NEED TO THINK ABOUT  KEY MESSAGING — HERE’S WHY

YOU NEED TO THINK ABOUT KEY MESSAGING — HERE’S WHY

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If you haven't developed a key messaging and positioning document for your brand yet, then it's time to make the time. This reference document is an essential guide to communicating about your brand.
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CASE STUDY: APACHE SPRAYERS $5K LOYALTY CAMPAIGN

CASE STUDY: APACHE SPRAYERS $5K LOYALTY CAMPAIGN

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In spring 2018, Lessing-Flynn (LF) and ET worked to execute a three-month marketing campaign that would reward current Apache Sprayer owners and boost mid-year sales at the same time.
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SWAGGIN’ INTO THE NEW YEAR — 2019 SWAG TRENDS

SWAGGIN’ INTO THE NEW YEAR — 2019 SWAG TRENDS

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Believe it or not, 2019 is here and that "new year, new you" saying should include your company's promotional swag for trade shows and giveaways. After all, who wants the same tired koozie and T-shirt year after year? No
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AG TECH: NOT ALL ABOUT SIZZLE AND SWISS ARMY KNIVES

AG TECH: NOT ALL ABOUT SIZZLE AND SWISS ARMY KNIVES

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Technology isn’t always about the latest bells and whistles, the newest tools and services with the most “sizzle” and the guys in black turtlenecks standing on a stage talking about how this new product is going to change your

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2018 MARKETING STUNTS THAT ACTUALLY WORKED

2018 MARKETING STUNTS THAT ACTUALLY WORKED

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Creating "buzz" with a marketing stunt is a tale as old as time. During 2018 there have been many marketing stunts, but only a few worth remembering. Let's take a look at some of the most successful ones that
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