WE HEARD YOU NEEDED MARKETING EXPERTISE

The Lessing-Flynn blog dishes out marketing tips, creative ideas and helpful strategies (sprinkled with the occasional shameless self-promotion), but only enough to get you started. After all, we want you to come work with us! So, enjoy the tease — we’re expecting a call later.

COVID-19 in the age of TikTok, data protection agency & more

COVID-19 in the age of TikTok, data protection agency & more

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As the digital world spins faster and faster, LF is here to keep you up to date. Here’s what you might have missed in the last month that may impact your business. FBI, CIA and now DPA (Data Protection
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5 Things to Keep in Mind When Marketing New Ag Technology

5 Things to Keep in Mind When Marketing New Ag Technology

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Agriculture in the age of AI algorithms and biomimicry is not only changing how farmers work, but how food, fiber, and fuel is produced. As fledgling agribusiness startups and established giants unload a barrage of new products to farmers,
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7 Books for Marketers To Read in 2020 (and summaries)

7 Books for Marketers To Read in 2020 (and summaries)

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CMOs and marketing directors know they need to stay ahead of their competitors by out-reading and out-researching them, but even the process of selecting a title is a grind. But where do you start? Do you focus on strategy,
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Write Down These 7 Trade Show Marketing Tricks

Write Down These 7 Trade Show Marketing Tricks

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Trade show season can be stressful enough just getting your booth designed while arranging key staff travel for the trade show. In the chaos, a well thought-out communication strategy can often be an afterthought, costing you leads, foot traffic,
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Marketing Sustainable Agriculture To Farmers Is A Delicate Process

Marketing Sustainable Agriculture To Farmers Is A Delicate Process

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A new ad campaign by Anheuser-Busch InBev touts a new program that ties purchases of Michelob Ultra with organic agriculture cropping systems and pushing the sustainable agriculture message to consumers. Instead of evoking “feels” however, it exposed a deep
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