Ad Mavericks – Prepare to be Seduced

Lessing-Flynn created the Ad Mavericks blog to dish out marketing tips, creative ideas and helpful strategies (sprinkled with the occasional shameless self-promotion), but only enough to get you started. After all, we want you to come work with us! So, enjoy the tease — we’re expecting a call later.

AG TECH: NOT ALL ABOUT SIZZLE AND SWISS ARMY KNIVES

AG TECH: NOT ALL ABOUT SIZZLE AND SWISS ARMY KNIVES

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Technology isn’t always about the latest bells and whistles, the newest tools and services with the most “sizzle” and the guys in black turtlenecks standing on a stage talking about how this new product is going to change your

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2018 MARKETING STUNTS THAT ACTUALLY WORKED

2018 MARKETING STUNTS THAT ACTUALLY WORKED

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Creating "buzz" with a marketing stunt is a tale as old as time. During 2018 there have been many marketing stunts, but only a few worth remembering. Let's take a look at some of the most successful ones that
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CASE STUDY: MERCY COLLEGE OF HEALTH SCIENCES 2018-2019 VIEWBOOK

CASE STUDY: MERCY COLLEGE OF HEALTH SCIENCES 2018-2019 VIEWBOOK

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The Mercy College of Health Sciences team came to Lessing-Flynn ready to make a big impact with a redesigned college viewbook. See how we worked together to ensure the 2018-2019 piece made the right statement.
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DOWN THE RABBIT HOLE — THE JOURNEY TO CREATIVITY

DOWN THE RABBIT HOLE — THE JOURNEY TO CREATIVITY

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I’m a firm believer in taking the time to research a topic — any topic — that interests me. In detail. Right then and there. (Client deadlines notwithstanding, of course.) Yessir, chasing that odd rabbit down the old rabbit
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MARKETING IN 2018: SURPRISE — YOUR CONSUMERS ARE NOT GOLDFISH

MARKETING IN 2018: SURPRISE — YOUR CONSUMERS ARE NOT GOLDFISH

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A few years ago, Microsoft came out with a study that unfavorably compared a human’s attention span to that of a goldfish. And, it had direct implications for marketers promoting brands to consumers.
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