Mastering Media Since 1907
If you really break advertising down, there are two basic parts, the message and the delivery vehicle. Media is basically the delivery vehicle. It used to be that media was simple. Print. Radio. TV. Outdoor. Not so much anymore. Today there are an unlimited number of ways to reach an audience (or even an individual) with your message. Doing it the most effectively is the trick. After more than 100 years, we’ve gotten pretty good at it – even with all the newfangled stuff!
Media Research, Planning and Buying
Too often, media plans are just regurgitations of what has been done in the past (sounds kinda gross, huh?). Maybe tweak a little bit here, add a little bit there. Done. But media is a rapidly changing business. You don’t reach the same people you reached 10 years ago using the same media. Circulation. Gross rating points. Impressions. CTR. Likes. KPIs. Let’s just say it’s complicated. However, we have the media tools, relationships and reporting to ensure you get the most out of your investment.
Social Media Advertising
Do you know how many people use social media regularly? Jillions. Really, it’s a lot of people. Social media advertising is effective because it can be extremely targeted. How targeted? Well, if you wanted to subtly tell your neighbor their dog barks too loud all afternoon, you could probably buy ads that would reach just them. Now, imagine how targeted you can get in reaching your customers and clients.
Remember the Yellow Pages? Frightening reminder of the past, right? Well, today the Internet is the modern day Yellow Pages. Yet advertising on the internet is way better. You can advertise on search engines like Google and Yahoo (SEM). You can run ads on websites and only pay when the click on it (PPC). You can use video pre-roll on YouTube. You can even stalk visitors to your website and follow them all around the internet with your ad for days. It’s targeted. It’s measureable. Basically Marketing Directors love it. And we do too.