Key Message Development
News releases. Product launches. Feature stories. It takes time, planning and a smart strategy to develop messaging that will put your company into the media in a positive light consistently. But when you do it right, it can be much more influential than any ad. Knowing how to tell YOUR story AND the story the media wants to tell can be a delicate balancing act. Fortunately, we have the finesse … and a low center of gravity.
Influence the influencers. That’s what we’re talking about here. Maintaining relationships with the people who your customers are paying attention to helps when you have something important that you want them to know. We know a lot of those influencers. And if we don’t, it won’t take us long to track them down and make them like us … all for your benefit, of course.
Hey, maybe you don’t talk to reporters every day. But when that day finally comes and someone throws you out in front of the bright lights and sharp pencils, it’s best to know what to do. We can talk you through it all – from how to dress to what to say. C’mon, it’ll be easy.
Conducting market research doesn’t just make you smarter about your industry or your products, it can also make you an authority. Conducting and packaging research from surveys, focus groups, interviews and even secondary research sources can make you look pretty smart. Editors and reporters like to talk to the experts. And, by the way, so do your customers.
Trade Show/Event Marketing
Trade shows and events are expensive. They take people out of the office. They take time to set up and take down. And you probably give away a bunch of koozies and logoed pens. If you’re going to go through all the hassle and expense, you might as well do it right. And we’ve done just that for many of our clients.
Reputation and Crisis Management
Sometimes things go wrong. No, really wrong. When that happens, it’s important to communicate – to employees, customers, media, etc. We’ve been there with clients before. One thing is sure … this is no time for amateur hour. Save that for the karaoke bar.