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Take the quiz

let’s diagnose your sales channel friction points

Ready to take your sales channel marketing to the next level? It all starts with a simple quiz. In just 10 questions, you’ll uncover the friction points holding your strategy back — and get personalized recommendations to kick-start your path to success. Let’s get started.

1. How do you raise awareness of your brand or products?*

We have structured brand awareness campaigns across various channels.

We have minimal brand awareness efforts.

We engage in basic brand awareness activities, but they’re not a priority.

2. How do you engage with your sales partners?*

We rarely communicate, and engagement is mostly up to the partners.

We have regular communication and marketing programs to engage partners.

We touch base occasionally, but there’s no structured plan.

3. What resources do you provide your partners to support their marketing efforts?*

We provide some tools, but they are generic and not fully customized.

We offer tailored marketing assets, training and support specific to each partner’s needs.

We offer very few tools or support for partners’ marketing.

4. How do you track and measure the success of partner marketing efforts?*

We don’t have a formal system to track partner performance.

We track some results but struggle with consistency.

We have a well-defined system to track and analyze partner marketing performance.

5. How do you ensure consistency in messaging and branding across partner channels?*

Partners create their own messaging without much oversight.

We control messaging and provide branded assets to ensure consistency.

We provide some guidance, but it’s loosely enforced.

6. How do you educate partners about your products or services?*

We have a regular training program and provide resources like guides, webinars, and one-on-one sessions.

We provide little to no formal education or training for our partners.

We offer occasional training, but it’s not a structured or frequent practice.

7. What role does data play in your sales and marketing decisions?*

We actively use data — including partner performance — and analytics to inform our sales and marketing strategies.

We don’t use much data to guide our decisions.

We rely on some data, but it’s not consistently used across the board.

8. How customized are your marketing materials for different regions or customer segments?*

We offer some customization, but it’s limited.

Our marketing materials are not customized by region or segment.

We fully customize marketing materials for different regions, segments, or partner needs.

9. How important do you perceive your product to be compared to others your partners sell?*

Our product is important, but it’s seen as just one of many options.

Our product is not considered a priority by our partners compared to others.

Our product is viewed as critical and stands out as a key offering in their portfolio.

10. How would you describe your current relationship with your partners?*

The relationship is neutral. We work together, but there is room for improvement.

We have a strong, collaborative partnership, and regularly work toward mutual success.

The relationship feels more adversarial. We often face challenges working together.

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