Hitachi Construction Machinery Americas

When Marketing Goes Heavy Duty 

When one of the largest construction equipment manufacturers in the world decides it’s time to ramp up their presence in the largest construction market in the world, there’s a lot to communicate. It’s safe to say we went ALL IN. A trade show PR campaign with helicopter rides. A facility-opening with dignitaries from Japan. The launch of a whole new series of products. Job stories. Media interviews. Social media. Dealer marketing. We’d say we’re getting the message across.