LF BRANDKIND: PRO BONO MARKETING PARTNERSHIP PROGRAM
PUTTING CREATIVITY TO WORK FOR WORTHY CAUSES
In 2026, Lessing-Flynn (LF) will select one nonprofit in the Des Moines area to receive a customized pro bono marketing partnership valued at up to $25,000. Our team will work side by side with the selected organization to creatively solve its brand challenges. Whether it’s a brand refresh, a targeted campaign or a new way to share their mission, together we will help inspire action. When bold ideas meet brave causes, communities move forward.
During the program, the selected organization and LF will:
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- Collaborate closely with the LF team for strategic guidance and creative execution.
- Align on the nonprofit’s highest-impact needs.
- Build and launch the approved scope of work.
- Complete all deliverables within the calendar year.
Applications are now closed.
As part of our selection process, three finalists will be invited to participate in a brief in-person presentation with our committee. Finalists will be notified on March 6 and presentations will be the week of March 23-27, 2026.
The selected nonprofit will receive a custom package tailored to its most urgent and meaningful marketing needs. Potential areas of support include:
- Brand strategy or messaging framework.
- Brand refresh.
- Creative development.
- Marketing campaign strategy and activation.
- Video production or digital storytelling.
- Website development or refresh.
- Capital campaign branding, messaging and materials.
LF does NOT cover any hard costs (printing, media placements, hosting fees, etc.).
Organizations must:
- Be registered as a 501(c)(3) nonprofit.
- Be headquartered in or primarily serving Central Iowa.
- Clearly articulate their marketing or communications need.
- Demonstrate how improved visibility will advance their mission.
Applicants will submit the following information:
- Organization name, mission and overview
- Primary audiences and current marketing efforts
- Challenges or opportunities where marketing and branding support is needed
- A description of what success looks like
“Lessing-Flynn has always believed that strong brands help build strong communities. LF BrandKind is our way of putting that belief into action for organizations that are doing some of the most important work in Central Iowa but may not have access to the same marketing resources as larger organizations.”
- TOM FLYNN, PRESIDENT AND CEO
Applications for BrandKind are now closed.
Still have questions? Drop us a line at brandkind@lessingflynn.com.