BURGER KING BURNS, CHIPOTLE GIVES BIG, GOOGLE GAMING + MORE
Welcome back for another Digital Download. This last month saw a flurry of activities in the digital marketing world (as usual), get the latest digital trends, news and more below.
Burger King App Lets Users “Burn” Rival Fast Food Ads in Exchange for a Free Whopper
Burger King is making its fiery appearance in a space that directly targets their competitors. Literally. Exclusively in Brazil, the “Burn that Ad” campaign allows consumers who launch the Burger King app to see its competitors burn into flames through augmented reality. After the flames subside, the user is given a coupon for a free whopper to be used at the nearest location. Augmented reality (AR) is said to be on the uprising amongst brands, so stepping foot into the AR space is a great way to keep up with the competition. And, because Burger King’s claim to fame is their use of the charcoal grill, using flames to burn their competition is only fitting.
>>> Learn more about the Burger Kind Whopper App.
Chipotle Gives $250,000 Away via Venmo to Promote New Loyalty Program
Chipotle recently made headway as they rolled out their long awaited Chipotle Rewards program. Having labeled a large volume of their consumers as being “digital-first,” the brand strategically partnered with Venmo to promote the rewards program. By submitting the number connected to your Venmo account to ChipotleRewardMe.com, customers could receive between $1 to $500 and then cash out to use during their next purchase. Chipotle may be one of the first brands to partner with Venmo, but with the foreseeable success of this campaign, we may see more and more brands follow suit.
>>> Get more details on the Chipotle Rewards program.
Google Stadia Gaming at GDC 2019: Everything Just Announced
We all know Google is known for its ever-changing digital landscape. But now, the company has decided to spice things up by stepping foot in the gaming arena with a streaming game service called Stadia. Stadia, which will be released later this year, will take on competitors such as Xbox, PlayStation and Switch.
Not every detail about the service has been released including the cost, but what we do know is:
- It uses the cloud.
- Google has developed a controller and will create their own games.
- It will stream at a very high quality.
- They already have partners — one of which is Ubisoft.
>>> Read the full CNET recap about the launch.
Google Ads Rolling Out Budget Planner Forecasting Tool
The new Google Ads Budget Planner feature will aim to support the constant fluctuation of digital advertising spend and forecast success across digital campaigns. Once choosing a primary metric (clicks or conversions) as well as variables for the campaign, the planner will create a budgeted plan based on your specified target amount in the form of a chart. This chart will reveal predicted campaign results with its current settings, as well as display how changes in ad spend could impact your key metric. Although the Budget Planner will not outline a specific starting budget for the campaign, it will be useful to showcase how small changes in any campaign can lead to profitable results.
>>> Get more details about this new tool from Search Engine Land.
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