How to make print media advertising powerful on a tight budget
Print media advertising is not dead. Find out how our senior media strategist suggests making your print ads more powerful on a tight media planning budget.
Digital ad services: making the move from traditional media to digital
More and more B2B and B2C ag brands are becoming fearless when it comes to digital advertising even though print is still the primary medium within the industry. So, why make the switch? We’re glad you asked!
OTT Advertising: How to make media over the top
What is OTT advertising? How does it work? We’ve got the answers.
Use Google Ads? You Should Consider Facebook Ads Too
Digital marketers often default to Google Ads, but there are many instances when the placement opportunities on Facebook are just as relevant (if not more). Find out more…
Lessing-Flynn’s Secret Media Planning Recipe
A proper media plan is important. At Lessing-Flynn, we take a different approach to media planning. Here are a few of the ingredients to our secret media planning recipe.
Marketing Mythbusters: Native Advertising
The Lessing-Flynn Marketing Mythbusters are a crew of crafty marketers ready to bust a cap on the myths that are mucking up your brand. Today, we’re taking on native advertising. This term is thrown around frequently these days, but do
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What’s Happened to Print Media (Part Two)
Where does print fit in the 21st century? Sooner, not later, it needs to radically re-invent itself to remain relevant as a primary play in the media mix or, at the very least, as a much needed income source for
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What’s Happened to Print Media (Part One)
There used to be a time when the publisher’s rate card ruled all pricing for ad placement (and when media kits were some of the most spectacular and ornate pieces of collateral in advertising.) Today, for all practical purposes, these
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