We’re back at it again with another installment of Digital Download, providing you insights on all the latest digital marketing news and trends.


5 Digital Marketing Trends for 2019

As the digital marketing landscape is constantly evolving, it’s imperative for marketers to stay up-to-date with the hottest trends and best practices in order to stay competitive and improve their brand. According to Forbes, there are five key trends that marketers need to keep an eye out for this year. These trends can impact the way we market to consumers based on their geographical location and how we reach these individuals across social media platforms.

>> Read the full 2019 digital trends article by Forbes.


6 Things Marketers Should Know About Facebook’s App Interface

On January 25, Facebook announced its plan to fully integrate three platforms: Facebook, WhatsApp and Instagram. What does this mean to users? People will now have the ability to message and share posts or videos with their friends and family without having to use all three platforms. For consumers, this means more convenience, as they only need access to a single platform. For marketers, this means new ways to integrate marketing campaigns and more ad space. Positively, this new ad space fosters new opportunities for things such as chat and text bot landing pages.

>> Discover the trend Search Engine Journal believes will be most important to focus on for Facebook in the near future.


Google Home Devices Now Have ‘Interpreter Mode’ Capabilities

Google Translate is now a feature in all Google Home devices, and it is amazing. It gives people and businesses infinite capabilities for what they can do with their technology. Whether you are trying to order something in a different language or attempting to check-in at a hotel, ‘interpreter mode’ has you covered in 26 different languages. Get your translation started today with a simple: “OK Google…”

>> Marketing Land explains this new feature, all it entails and where it has been tested.


Domino’s Points for Pies

Where do we begin with Domino’s? With so many successful marketing campaigns, it’s hard to believe their newest may have just topped them all. In an effort to increase brand loyalty and gain new users, Domino’s is utilizing artificial intelligence with their app to award 10 pizza points to each individual for every ‘pie’ purchased. After reaching 60 points, a user earns a free medium two topping pizza. Oh, and did we mention that ‘pie’ can be from a competitor or even a frozen, take-home pizza?

>> Read more about the “Points for Pies” campaign.