New Google and Facebook features, Twitter quotes and chess makes a digital comeback
Google introducing consent mode for advertisers
Balancing user privacy and effective targeting can be difficult for any advertiser. To help, Google has announced a new consent mode to create a balance between the two. The setting will help advertisers respect a user’s choice to not be cookied when visiting a site while still tracking conversions and analytics in a way that respects that choice. The rollout will begin in Europe to comply with GDPR regulations but is expected to roll out worldwide as more countries enact privacy laws.
Discover more on Google’s new content mode.
Facebook introduces plan to stop election interference
As we approach the November election, Facebook has been receiving more pressure than ever to do its part in stopping the spread of disinformation and election interference. Its latest pledge is to ban new political ads starting the week before the election. They have also pledged to squash any candidates’ claims of victory before results are verified. Plus, Facebook is offering some users money to turn off Facebook and Instagram in the weeks leads up to the election as part of a research project of the effects on voting.
Read more about Facebook’s ban of political ads.
Quote Tweets grow in importance
Twitter’s quote feature has become more popular than ever. Twitter announced it will now report on the number of quote tweets — the number of times someone shared that tweet with additional comments to their own feed. This will appear on the tweet itself next to likes and replies. So, the next time you’re about to send out a tweet, think about whether it would be quote-worthy!
Are your tweets quote-worthy?
Chess has a digital renaissance
Twitch.tv is one of the few winners of the pandemic streaming services, growing 60% year-over-year since early spring (alongside Zoom, which quadrupled its earnings). While the service has always been popular among video gamers, American chess grandmaster Hikaru Nakamura saw an opportunity to give chess a boost in popularity using the service. Nakamura recently partnered with popular Twitch streamers to play chess and 150,000 people tuned in to the tournament. We’re not sure if it was his entertaining personality, the $50,000 prize or the game itself that kept people engaged, but the surge in interest was surprising. This is a platform to continue to watch as there are sure to be more unique applications and opportunities to capture this massive worldwide audience.
See how steaming services are being changed with a game of chess.
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