WE HEARD YOU NEEDED MARKETING EXPERTISE

The Lessing-Flynn blog dishes out marketing tips, creative ideas and helpful strategies (sprinkled with the occasional shameless self-promotion), but only enough to get you started. After all, we want you to come work with us! So, enjoy the tease — we’re expecting a call later.

Why Color Matters in Logo Design

Why Color Matters in Logo Design

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Color is an immediate way to evoke an emotional response to a brand. As an art director at Lessing-Flynn, it’s my job to gauge that potential response through design, but there’s more too it than you might think. A
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The 6 C’s of Storytelling

The 6 C’s of Storytelling

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At Lessing-Flynn, we consider ourselves to be storytellers. Sure, other labels apply: marketers, Ad Mavericks, account managers, copywriters, art directors, PR specialists, web designers, maestros of social media, voracious consumers of sandwiches… But we are – first and foremost
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When Did Stealing Creative Become A Good Business Practice?

When Did Stealing Creative Become A Good Business Practice?

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Over the past 6 months, we’ve received requests for proposals from several different companies. Some were big, potentially multi-million dollar contracts. Others were smaller, project-based opportunities. In many cases, the marketer opened the flood gates and invited dozens of
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Does Your Marketing Plan Fit in the Dishwasher?

Does Your Marketing Plan Fit in the Dishwasher?

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My wife – Aaron Rodgers bless her heart – struggles mightily with loading the dishwasher. Many things she is skilled at. Loading the dishwasher is not one. There is neither rhyme nor reason to her methods. No established strategy
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Three Myths of Great Marketing

Three Myths of Great Marketing

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Recently, I had the opportunity to visit with a leader in the local advertising/marketing community. Part of our conversation veered toward the fact that, too often, Iowa companies feel the need to go to other markets – places like
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