WE HEARD YOU NEEDED MARKETING EXPERTISE

The Lessing-Flynn blog dishes out marketing tips, creative ideas and helpful strategies (sprinkled with the occasional shameless self-promotion), but only enough to get you started. After all, we want you to come work with us! So, enjoy the tease — we’re expecting a call later.

The Anatomy of a Search Engine

The Anatomy of a Search Engine

With all the talk regarding Google’s utilization of artificial intelligence to interpret never-before-seen search queries we thought: what better time to talk about the nuts and bolts of search engines? Here at Lessing-Flynn we are often asked by clients,
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7 Metrics to Track for a Hashtag Campaign

7 Metrics to Track for a Hashtag Campaign

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Likes and followers are easy measurements for assessing your company’s Facebook and Twitter accounts. But how do you measure a bigger campaign where you ask fans to engage? Hashtag campaigns involve posts from fans that use a certain hashtag
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What’s Happened to Print Media (Part Two)

What’s Happened to Print Media (Part Two)

Where does print fit in the 21st century? Sooner, not later, it needs to radically re-invent itself to remain relevant as a primary play in the media mix or, at the very least, as a much needed income source
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What’s Happened to Print Media (Part One)

What’s Happened to Print Media (Part One)

There used to be a time when the publisher’s rate card ruled all pricing for ad placement (and when media kits were some of the most spectacular and ornate pieces of collateral in advertising.) Today, for all practical purposes,
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Does Your Brand Have Swagger?

Does Your Brand Have Swagger?

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Believe it or not, in the 1980s, Apple’s biggest rival was not Microsoft or Dell or Google. It was IBM. Big Blue. The epitome of a large, progressive world-dominators. The kind of company that made you shudder if they
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