WE HEARD YOU NEEDED MARKETING EXPERTISE

The Lessing-Flynn blog dishes out marketing tips, creative ideas and helpful strategies (sprinkled with the occasional shameless self-promotion), but only enough to get you started. After all, we want you to come work with us! So, enjoy the tease — we’re expecting a call later.

7 Metrics to Track for a Hashtag Campaign

7 Metrics to Track for a Hashtag Campaign

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Likes and followers are easy measurements for assessing your company’s Facebook and Twitter accounts. But how do you measure a bigger campaign where you ask fans to engage? Hashtag campaigns involve posts from fans that use a certain hashtag
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What’s Happened to Print Media (Part Two)

What’s Happened to Print Media (Part Two)

Where does print fit in the 21st century? Sooner, not later, it needs to radically re-invent itself to remain relevant as a primary play in the media mix or, at the very least, as a much needed income source
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What’s Happened to Print Media (Part One)

What’s Happened to Print Media (Part One)

There used to be a time when the publisher’s rate card ruled all pricing for ad placement (and when media kits were some of the most spectacular and ornate pieces of collateral in advertising.) Today, for all practical purposes,
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5 Good Copywriting Tips (Plus 1!) Practiced by Connor T. Flynn

5 Good Copywriting Tips (Plus 1!) Practiced by Connor T. Flynn

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Connor T. Flynn – professor emeritus of Lessing-Flynn – has been writing ads for nearly five decades in which time he has learned and (dare I say) mastered a few simple principles that can benefit any and all copywriters.
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What Does Your Environment Say About Your Brand?

What Does Your Environment Say About Your Brand?

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Telling the story of your brand comes in many forms – public relations, media, interactive – but your business environment also tells an important story. Thoughtfully branding your environment is a powerful way to engage employees, visitors and customers
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