Sister companies Sage Oil Vac and Amarillo Tanks know strong dealer networks are built on more than just the products. They need internal alignment, organization and consistency. That’s why they reached out to Lessing-Flynn for a solution.

The result: A dual-branded, user-friendly dealer recruitment and retention playbook that gave their sales teams the confidence to recruit and onboard dealers without adding complexity to their already busy roles. It included everything the sales team needs to ensure dealers are onboarded effectively and set up them up for success.

We focused on clear, actionable insights, covering everything from recruitment and brand basics to handling objections and onboarding instructions. And we put it all into a polished PDF optimized for digital and print. More than a one-time handout, the playbook was built to be a live resource — one that could grow with the brands and stay valuable long after rollout.