How we increased website traffic by 263% in three months

Coalition to Support Iowa's Farmers
Responsive web design
decrease in mobile bounce rate
increase in website traffic in the first three months post launch
pages per session

Newsflash: Iowa farmers appreciate quality website design too. So when The Coalition to Support Iowa’s Farmers approached its 15th anniversary, it was time to give their original website a face lift and ensure that it met the changing needs of farmers. Lessing-Flynn worked with the Coalition to reinvent the brand and design a new, mobile-optimized website featuring simplified, user-friendly navigation and additional resources.

Additional services provided

  • Responsive web design
  • Search engine optimization
  • Brand development
  • Creative design

Survey the landscape

Since the site originally launched in 2004, more and more farmers had begun trying to access the site on their mobile devices. In that time, The Coalition brand had grown stale and was also in need of new creative vision and energy.

Sketch what success looks like

Launch a completely new website on time and within budget, decrease mobile bounce rate and increase monthly web traffic by 50% in the first three months following the launch.

Engineer the plan of attack

Reenergize the Coalition’s visual brand identity and use the new look to create a new responsive design website featuring intuitive site navigation, additional resources clickable right from the homepage and search engine optimization.


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