ProAg
The Risky Business of Farming
Try to sell a lineup of complex products that your client’s target customers really don’t want to buy (and want to use it even less). Sell it through independent agents who can also sell your competitors’ products for the same price. And know that your profitability is largely dependent on the weather. That’s crop insurance. Sometimes marketing is all about smart, timely, targeted education. Education that just happens to lead them to the best crop insurance company in the world.
From the very beginning of our relationship with LF, we felt a strong connection with the people. As we began to work together, we began to really appreciate the creative, strategic thinking that goes into their work. Their deliverables have continued to meet and exceed our expectations.
Champion Seed
Vermeer Forage