How a smart e-newsletter strategy increased equipment sales
Do people still read emails? They do if you create interesting content and develop a smart strategy. That’s exactly what we did when we helped launch an e-newsletter for Sage Oil Vac, an industry-leading manufacturer of mobile lube equipment. And, while industry average for B2B email click-through rates hovers around 3% to 3.5%, Sage Oil Vacs was 7.2%. Is that good? Well, it helped them sell three new pieces of equipment in just one send.
Additional services provided
- Digital strategy
- Email marketing
- Content marketing
Survey the landscape
Sage Oil Vac had been creating a good deal of content for its blog and social channels. We identified an opportunity to amplify the reach of this content through email marketing.
Sketch what success looks like
Build an opt-in subscriber list leveraging existing email contacts and achieve an email click-through rate above industry average of 3% to 3.5%.
Engineer the plan of attack
Repurpose content from the Sage Oil Vac blog and package it into an email strategy designed to keep their customers and dealers informed on the latest news, products and equipment tips.
Build and deploy
The Sage Oil Vac Insights email is delivered monthly to their subscriber list, with links leading to articles that live on their website.