BEYOND THE CRUMB: NAVIGATING THE FUTURE OF COOKIES
From the original explosion of online advertising and cookie-based tracking to the rise of user privacy concerns and regulations, the only constant in digital marketing is change. You could spend your days sifting through countless articles to catch up on privacy guidelines and create strategies to connect with your key audiences. Or, you could watch this pre-recorded webinar, designed to bring all those learnings in one place. You’ll learn how marketers can navigate the evolving data privacy landscape, combining privacy compliance and smart marketing.
Key takeaways:
- A new understanding of privacy regulations, policies, types of consent and cookie targeting options.
- How to leverage contextual targeting strategies to reach more relevant audiences.
- Steps for building a more direct, transparent relationship with your customers and uncovering detailed insights using first-party data.
- Ways to use marketing fundamentals to your advantage, including what you can still do with analytics.
In this 40-minute video, you’ll dive into the world of data privacy and practical marketing strategy with Lessing-Flynn digital and media experts. Submit the form to receive immediate access.
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Shannon Hughes, Director of Digital and Media Strategy
Since joining Lessing-Flynn nearly a decade ago, Shannon has built a rock-solid foundation in digital and media strategy. She launched and expanded the agency’s digital and media communications department, bringing sophisticated paid media offerings to clients and streamlining social media efforts. Committed to innovation, she ensures clients stay ahead in an ever-evolving digital landscape. Under her leadership, Shannon’s team delivers strategic recommendations that drive measurable results across website, CRM, email automation, paid media, social media and sales channel marketing.
Laura Baumhover, Senior Digital Experience Strategist
Laura has a knack for crafting digital experiences for our clients, from results-driven website design to engagement-focused social media strategies. Her passion for solving complex problems has made Laura Lessing-Flynn’s go-to expert for tackling tough questions and navigating marketing challenges. And she stays ahead of the curve, keeping a pulse on the latest trends to help LF clients handle an ever-changing digital landscape. With a keen eye for reporting and analysis, she ensures data-driven insights inform every strategy, maximizing impact and effectiveness.
MORE WAYS TO LEARN WITH LESSING-FLYNN
Ready for more opportunities to level up your marketing work? Our team includes experts in strategy, digital and traditional media, social media and creative — and they’re pretty great teachers. Explore our training packages to see how LF could help your team.