who said equipment service trucks have to be dull?
Construction sites everywhere have heavy equipment that needs to be serviced regularly. How do you show site and equipment managers the benefits of your product? Straightforward, memorable creative. What does that look like? Sometimes it looks like a guy in a tux changing oil on a bulldozer on a dusty Texas jobsite.







LF is cutting edge with their approach and advice. They present strategic, comprehensive marketing and media plans that move the needle for our business.







When the Product Isn’t Tangible, Sell the Story
Construction management and planning isn’t a very tangible product to sell. But the results are real. We helped DCI Group develop a new website geared towards telling their story through the projects they complete. Then, we helped them solidify client relationships through an account-based marketing strategy. There may or may not have been customized bottles of whiskey involved.










LF goes above and beyond to understand our industry and culture, providing strategic solutions that fit our needs. I have enjoyed working with every team member at LF — they have a great employee culture.


When Marketing Goes Heavy-Duty
When one of the largest construction equipment manufacturers in the world decides it’s time to ramp up their presence in the largest construction market in the world, there’s a lot to communicate. It’s safe to say we went ALL IN. A trade show PR campaign with helicopter rides. A facility-opening with dignitaries from Japan. The launch of a whole new series of products. Job stories. Media interviews. Social media. Dealer marketing. We’d say we’re getting the message across.














