BW Fusion
SMARTER WINS THE FIELD
Farmers are looking for ways to reduce input costs and increase sustainable practices — and biological companies are flooding the market. We’ve differentiated BW Fusion through smart brand messaging and targeted advertising. And we’ve helped reduce farmer skepticism through educational content and events. Plus, it doesn’t hurt that their Midwestern boots-on-the-ground accessibility means they can comfortably talk shop with customers right in the field.
Vermeer Forage
Midwest DairyWorld Food Prize Foundation
BRANDING FOOD FOR THOUGHT
The World Food Prize is considered the Nobel Prize of food and agriculture, bringing together and recognizing some of the world’s most respected and impactful industry leaders. When they needed to update their brand identity and unite the many events and initiatives that fall under its umbrella, we were — obviously— honored to help. Enjoy a little taste of some of the work we’ve done together. (See what we did there?).
The World Food Prize Foundation rebrand aligned design strategy with a globally recognized mission. The branding system honored the Foundation’s legacy while positioning it for the future, helping amplify their message to audiences worldwide.
Community State BankMidwest Dairy
GROWING PARTNERSHIPS AND TELLING SUCCESS STORIES
Midwest Dairy represents dairy farmers across the Midwest, developing higher demand for dairy products. Sometimes that means developing frozen yogurt promotions with restaurants. Sometimes that means bringing dairy to life in the classroom through STEM resources. Sometimes it means influencing foodies to promote recipes with dairy products. And sometimes it means sharing all of the great things we’re doing to help build demand and trust for dairy. And we’ve loved every part of it — almost as much as we love a double scoop cone of vanilla bean ice cream.
Lessing-Flynn consistently brings smart, innovative ideas to the table and is a true collaborative partner. Their ability to translate strategy into creative that comes to life has helped us strengthen our work and tell dairy’s story in meaningful ways.
Champion Seed
Kemin Animal Nutrition and Health