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Take the quiz

let’s diagnose your sales channel friction points

Ready to find out what’s jamming up your sales funnel? It all starts with a simple quiz. In just 10 questions, you’ll uncover the friction points holding your strategy back — and get personalized recommendations to kick-start your path to success. Let’s get started.

1. How do you raise awareness of your brand or products?*

We have minimal brand awareness efforts.

We have structured brand awareness campaigns across various channels.

We engage in basic brand awareness activities, but they’re not a priority.

2. How do you engage with your sales partners (dealers, distributors, agents or sale reps who help promote and sell your products or services)?*

We rarely communicate, and engagement is mostly up to the sales partners.

We have regular communication and marketing programs to engage sales partners.

We touch base occasionally, but there’s no structured plan.

3. What resources do you provide your sales partners to support their marketing efforts?*

We offer very few tools or support for partners’ marketing.

We offer tailored marketing assets, training and support specific to each partner’s needs.

We provide some tools, but they are generic and not fully customized.

4. How do you track and measure the success of sales partner marketing efforts?*

We track some results but struggle with consistency.

We have a well-defined system to track and analyze sales partner marketing performance.

We don’t have a formal system to track sales partner performance.

5. How do you ensure consistency in messaging and branding across sales partner channels?*

Sales partners create their own messaging without much oversight.

We control messaging and provide branded assets to ensure consistency.

We provide some guidance, but it’s loosely enforced.

6. How do you educate sales partners about your products or services?*

We offer occasional training, but it’s not a structured or frequent practice.

We provide little to no formal education or training for our sales partners.

We have a regular training program and provide resources like guides, webinars and one-on-one sessions.

7. What role does data play in your sales and marketing decisions?*

We actively use data — including sales partner performance — and analytics to inform our sales and marketing strategies.

We rely on some data, but it’s not consistently used across the board.

We don’t use much data to guide our decisions.

8. How customized are your marketing materials for different regions or customer segments?*

We offer some customization, but it’s limited.

We fully customize marketing materials for different regions, segments, or partner needs.

Our marketing materials are not customized by region or segment.

9. How important do you perceive your product to be compared to others your partners sell?*

Our product is viewed as critical and stands out as a key offering in their portfolio.

Our product is important, but it’s seen as just one of many options.

Our product is not considered a priority by our partners compared to others.

10. How would you describe your current relationship with your sales partners?*

We have a strong, collaborative partnership and regularly work toward mutual success.

The relationship feels more adversarial. We often face challenges working together.

The relationship is neutral. We work together, but there is room for improvement.

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