02
brand
what we can do for your brand

We’ve been around the block a few times and have helped quite a few clients tell unique, compelling brand stories that intrigue customers, expand markets and sell products. Products like sewer services. Insurance policies. And stump grinders. As Paul Lessing used to say, “There are no boring products. Just boring brands.”

If you’re here, there’s a pretty good chance we can help you do the same. Because if we can tell the heroic story of a lightning rod, an amino acid or a simple pair of farm boots, think of what we can do for your brand!

03
research

 

the facts about boring brands

Research shows that advertising that doesn’t make people feel something with a compelling story can cost significantly more in media investment to achieve the same impact. That means a dull ad can be pretty pricey.

Resource: The Cost of Dull with Peter Field

78%
of B2B ads are considered neutral, meaning people didn’t feel anything after seeing the ad.
6X
higher media spend is required for dull ads to achieve the same share of voice as the best ads.
2.5
seconds is the amount of time you must hold attention to influence memory.
15%
of digital ads hold a person’s attention for at least 2.5 seconds.
04
work

 

CHECK OUT HOW WE’VE HELPED CLIENT BRANDS STAND OUT.

Let’s cut to the chase. Seeing is believing, so here’s a small taste of the work we’ve done to help our clients tell their story.

Weitz
The Value of Partnership
WEITZ | The Value of Partnership
Art’s Way
How Work Gets Done
Art's Way | Brand Anthem
Community State Bank
CSB Brand Anthem
City State Bank | Brand Anthem
Kemin Nutrisurance
Olive Overview
KN | Olive Overview
Champion Seed
What’s in Champion Seed?
Champion Seed - Manifesto (30-Sec)
Vermeer Recycling & Forestry
Atlas Tree Surgery
Vermeer Recycling & Forestry - Atlas Tree Surgery
Sage Oil Vac
Cleanest Man on the Jobsite
Pump Retirement Community | Sage Oil Vac | Cleanest Man On The Jobsite
Mercy College of Health Sciences
Meghan ABSN Testimonial
Mercy College of Health Sciences - ABSN Program Testimonial

There are no boring products. Just boring brands.

Paul Lessing, Founder
05
Contact

What’s your story?

If you think people don't feel anything about your brand because your marketing is bland, we've got a story to tell you. Let's connect and show off the hero you are.