When your product is just an ingredient in pet foods, you don’t have a chance to tell the pet owners walking down the store aisles why your product is the best. So you have to tell your story through others. How do you do that? By showing your clients that you’ll go to the ends of the earth to grow the best olives needed to make the ingredients they buy from you. Ok, Italy may not be the ends of the earth, but it’s pretty dang hot there in July!

When you grow rosemary to extract target molecules for ingredients used in different industries around the world, you can’t bring every customer to your fields or laboratories. But you can deliver those innovative spaces to them with the power of cutting-edge virtual reality video production. The LF team proposed an immersive video to be deployed through VR headsets at industry tradeshows and in meetings in the field. We filmed in multiple locations with VR cameras and then combined that footage with 2D and 3D animation for a compelling video experience.