A safety campaign so good it got the Iowa Governor’s attention

Distracted drivers and ignorance of Iowa’s move over or slow down law combined to create a dangerous work environment for utility workers. Near death incidents for their employees were getting so prevalent that five organizations — Iowa Association of Electric Cooperatives, Alliant Energy, Iowa Association of Municipal Utilities, ITC Midwest and MidAmerican Energy — got together to do something about it. We brought our creative minds to the table and developed a plan to reach Iowa’s drivers. The strategy included elements of digital marketing, public relations, media pitches, social media marketing, print ads, radio, bill stuffers and more. Our combined efforts culminated when Governor Kim Reynolds held a press conference where she signed the Move Over pledge and declared the week as “Move Over or Slow Down” Awareness Week.

 

Services

  • Strategic planning
  • Social media advertising
  • Media relations
  • Content marketing
  • Graphic design/logo development

Awards

  • PRSA PRIME Awards – Award of Merit – Media Relations

 

A safety campaign so good it got the Iowa Governor’s attention1

 

A safety campaign so good it got the Iowa Governor’s attention2

 

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