Ag Leader

With one revolutionary product, Ag Leader Technology helped create an entire industry. The term “precision farming” was an oxymoron back in 1992 when Al Myers introduced the world’s first on-the-go yield monitor. That year he sold 10 units. Three years later, he sold 1,500. Today, precision farming drives agriculture and Ag Leader is at the forefront of the thriving industry it helped create.

 

Our Role

Over the past decade, Lessing-Flynn has helped Ag Leader launch numerous products, educate farmers, engage ag editors, energize dealers, conduct events and execute an owned media strategy that has been the envy of the precision farming industry. Together we publish Insights, a quarterly magazine focused on precision farming. With a subscriber base measured in the five figures, this custom publication is among Ag Leader’s most powerful and effective marketing tools.

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