Bank Iowa believes that every one of their clients has a goal, an inspiration, a reason for being. It could be something ambitious and exciting, like starting a new business or taking their existing operation to the next level. Or it could be an important life milestone, like starting a family or buying a house. Bank Iowa wanted to help make it happen — whatever “it” was. And they wanted a way to communicate their dedication to helping clients and communities achieve their goals. LF and Bank Iowa partnered to create “Let’s Make It Happen,” a positive, creative, playful campaign that demonstrated Bank Iowa’s unique enthusiasm for helping their clients go from dreamers to doers. In terms of reaching internal goals and benchmarks for the success of this campaign…let’s just say We Made It Happen.

SERVICES

• Key messaging development
• Social media advertising
• Online advertising
• Online remarketing