How smart website strategy led to 300% increase in SEO rankings (and more)

Once upon a time (in early 2019), Bank Iowa had a website with 7 different versions. Each version was very similar, with a few minor local customizations. As a result, it was very difficult to keep the website as a whole updated across the board, as any change to the content would need to be made 7 times. Yikes. The number of versions was also hurting Bank Iowa’s SEO rankings because many pages featured duplicated content. Armed with determination, mobile-friendly strategy and, wait for it, SEO-friendly content, Lessing-Flynn worked to build a new Bank Iowa website. The new site would provide endless flexibility, ease-of-use for consumers and measurable KPIs to help track success, all thanks to intentional site map and page strategy.

 

 

Awards:

  • PRSA PRIME award – Merit

Services:

  • Responsive web design
  • Digital strategy
  • Search engine optimization
  • Copywriting and editing
  • Content marketing

 

How smart website strategy led to 300% increase in SEO rankings (and more)1

How smart website strategy led to 300% increase in SEO rankings (and more)2

How smart website strategy led to 300% increase in SEO rankings (and more)3

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