Once upon a time (in early 2019), Bank Iowa had a website with 7 different versions. Each version was very similar, with a few minor local customizations. As a result, it was very difficult to keep the website as a whole updated across the board, as any change to the content would need to be made 7 times. Yikes. The number of versions was also hurting Bank Iowa’s SEO rankings because many pages featured duplicated content. Armed with determination, mobile-friendly strategy and, wait for it, SEO-friendly content, Lessing-Flynn worked to build a new Bank Iowa website. The new site would provide endless flexibility, ease-of-use for consumers and measurable KPIs to help track success, all thanks to intentional site map and page strategy.

Awards:

• PRSA PRIME award – Merit

Services:

• Responsive web design
• Digital strategy
• Search engine optimization
• Copywriting and editing
• Content marketing