How to get 100,000 people into a trailer to learn about biofuels

Biofuels education in a classroom? Snooze fest. Biofuels education told as an interactive story. Alright, we’re listening. The Iowa Corn Promotion Board, Golden Grain Energy and the American Coalition for Ethanol got together along with 13 other contributors (in a very large room) and decided they were ready to do just that — make biofuels education interesting and accessible. So, we turned a 45-foot-long trailer into a moving billboard and filled it with educational graphics, interactive displays, videos and so much more.

Services

  • Strategic planning
  • Trade show marketing
  • Experiential marketing
  • Brand installation
  • Content marketing
  • Creative design

Awards

  • Best of NAMA Region III – First – Events
  • AMA Iowa NOVAs – 2nd Place – Public Relations
  • PRSA PRIME Award – Public Service Announcement

 

 

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