The three little words that changed a college’s marketing strategy

Mercy College of Health Sciences had just rolled out a new brand look and needed updated messaging to go with it. Conveying Mercy College’s investment in students, passion for healthcare and their wide range of program options in just a few words was a tall order, but making them memorable was even more important. Chart Your Course encompasses several meanings for healthcare education. In literal terms, chart refers to the process of keeping patient records, and course refers to academic classes. Chart can also mean plan, and course can also mean journey. Chart Your Course as a whole suggests that students can pursue a healthcare career at Mercy College in a way that sets them up for success — and based on enrollment growth, current and future students felt the same.

Services

  • Key messaging development
  • Media research, planning and buying
  • Creative design
  • Photography
  • Copywriting and editing
  • Online advertising
  • Social media advertising
  • Search engine marketing

Awards

  • AMA Iowa NOVA – First Place – Data Analytics & Marketing Research
The three little words that changed a college’s marketing strategy1

The three little words that changed a college’s marketing strategy2

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