How a brand overhaul revitalized a construction supply company

Over the years Construction & Aggregate Products (CAP) has evolved into a thriving utilities, construction and rock/quarry business supplier, but their branding had been frozen in time. Under new company leadership and with a broadened product offering, CAP challenged Lessing-Flynn to overhaul their look. Their previous lackluster logo was difficult to use across multiple platforms (e.g., on trucks, hats, etc.) and the website hadn’t been updated in over 10 years. Staying true to CAP’s simple design aesthetic, yet pushing for a more modern and nuanced look, we revitalized the brand to reflect the growth and change CAP had experienced. The new logo, color palette and and design elements have helped instill pride from employees, confidence from their clients and attention from prospects in the industries they serve — including construction, aggregate and more.

SERVICES

  • Brand development
  • Creative design
  • Key messaging development
  • Copywriting and editing

 

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