How we convinced America to give a ham (2.1 million pounds to be exact)

Can ham make the world a better place? We believe it can. Lessing-Flynn partnered with the National Pork Board to launch Hams Across America, a charitable campaign that has Americans giving and going ham. This pay-it-forward style campaign inspired people to give a ham to friends and loved ones, or members of their community who may be in need. To spread the message, we deployed an animated video introducing the campaign, social graphics, influencer engagement, traditional media relations tactics, commodity group activation and more.

 

Services

  • Social media management
  • Brand development
  • Video/2D animation
  • Graphic design/illustration

Awards

  • PRSA Central Iowa PRIME Award – Merit – Community Champion
  • AMA Iowa NOVA – 3rd Place – Interactive Marketing
  • AMA Iowa NOVA – 2nd Place – Non-Profit Marketing
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