How we increased sales 38% for a home décor brand

Email marketing is critical for e-commerce, direct-to-consumer brands. Knowing inboxes are flooded with hundreds of emails a day, Heritage Lace came to Lessing-Flynn to develop a unique, eye-catching visual approach to help capture attention in the crowded inbox. In the competitive home décor market, Heritage Lace needed to leverage their digital presence to attract new and returning customers. We developed a bright, cheerful illustrated style for Heritage Lace email marketing that played on the colors and patterns from their product lines. At times, we implemented subtle animations in the illustrations to further capture customer’s attention.

 

Services

  • Digital strategy
  • Email marketing
  • Creative design
  • Copywriting and editing

 

How we increased sales 38% for a home décor brand1

 

How we increased sales 38% for a home décor brand2

 

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