Heritage Lace, a premier manufacturer of high-end home décor products, already had success with placing products in traditional consumer publications. Lessing-Flynn saw an opportunity to continue reaching their target audience where they were increasingly turning for advice and inspiration: bloggers. The home décor market is crowded with many choices for consumers, and blogs have become an influential way to showcase product. We identified bloggers with similar styles to the desired Heritage Lace lifestyle brand, and sought out partnerships with 7 bloggers who agreed to feature Heritage Lace products across their blog, social media and e-newsletters.

Services

• Digital strategy
• Media relations
• Content marketing
• B2C marketing