How a smart e-newsletter strategy increased equipment sales

Do people still read emails? They do if you create interesting content and develop a smart strategy. That’s exactly what we did when we helped launch an e-newsletter for Sage Oil Vac. We repurposed content that was written for their blog and packaged it into an email strategy designed to keep their customers and dealers informed on the latest news and products. Sage Insights is delivered monthly to their subscriber list. Click-throughs lead to articles that live on their website. And, while industry average for B2B for email click-through rates hovers around 3 – 3.5%, Sage’s was 7.2%. Is that good? Well, it helped them sell three new pieces of equipment in just one send.

 

Awards

  • PRSA PRIME Award – Newsletter

Services

  • Digital strategy
  • Email marketing
  • Content marketing

 

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