The killer stats behind the grand revival and redesign of Insights magazine

When Lessing-Flynn and Ag Leader first established Insights magazine, ag tech was new and most farmers used agricultural magazines as their primary source for industry information (still true); but no matter the coverage opportunities, Ag Leader continued to see miscommunication of their precision tech benefits. Insights magazine was launched as the solution in 2012 to educate all audiences — growers, dealers, industry editors and more. As the success of the magazine has grown in the years since, we decided it was time to revisit the goal of the publication, redefine the strategy and refresh the design altogether. The 2018 refresh resulted in skyrocketing digital and print subscription rates and a clean new look to boot.

Awards

  • PRSA Central Iowa PRIME Award

Services

  • Strategic planning
  • Key messaging development
  • Market research
  • Content marketing
  • Creative design
  • Copywriting and editing
  • Media research, planning and buying

 

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