How we got the dairy industry to pay attention to a first-of-its-kind product

The U.S. dairy industry is losing nearly $1 billion in profits annually due heat stress and its effects on animal performance. Luckily, Kemin created KemTRACE® Chromium a first-of-its-kind essential nutrient that helps combat the negative impacts of stress to consistently increase milk yields. All that was left was to get the word out to the key dairy nutrition decision makers’ minds as summer approached and throughout the hot season. Lessing-Flynn created a multi-media direct marketing campaign comprised of direct mail, email, targeted social media ads and a sweepstakes to up the ante and bring in qualified leads.

 

 

Services:

  • Creative design
  • Copywriting and editing
  • Direct mail
  • Email marketing
  • Social media advertising

 

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