How environmental graphics brought fresh energy to campus

After Mercy College of Health Sciences launched their rebrand (including a new logo, color palette and brand standards) their exterior signage was updated to showcase the modernized look, but interior updates were excluded initially. The campus has several new buildings with light-drenched hallways. However, several campus spaces, including a building that was a hotel in its past life, didn’t adequately reflect the refreshed and lively brand. For students walking around campus between classes and learning in bland classrooms, and prospective students touring the campus facilities, there was a huge opportunity to help them continue to bolster the brand through environmental graphics. So, we helped turn those walls into branded environments designed to tell the Mercy College story. Today, both the College’s biggest advocates as well as their best prospective students are inspired by colors, photos, illustrations and words that reinforce the Mercy College brand every day.

 

Services

  • Brand development
  • Creative design

 

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