How a college marketing website increased inquiries 77%

Working and going to college full time can be tough! That’s why Mercy College of Health Sciences decided to offer online degrees and flexible class schedules to help working students advance their careers. Mercy College asked us to create a website to attract prospective students to MercyPLUS โ€” their new online program. The website needed to do several things: Be mobile-friendly to meet our audience where they were, differentiate the online experience from the on-campus experience, cross-link with the new campus website to demonstrate all Mercy College has to offer and โ€” ultimately โ€” attract new students. Which it did. A lot.

Services

  • Strategic planning
  • Key messaging development
  • Digital strategy
  • Responsive web design
  • Customized campaign reporting

Awards

  • AMA Iowa NOVA – Digital Marketing

 

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