How Simplified Storytelling Helped Sell Both a Service and the Whole Company

Zone-based management was a new and complicated concept in the ag industry just a few years ago. Selling the service to farmers through ag retailers who had little incentive to change their service model was even more complicated. We helped MZB simplify and craft a story that addressed both the needs of farmers and their trusted ag retailer partners through literature, print ads, trade show strategies, animated video and a website. The professional image the company presented helped them grow their business, partner with some of the largest ag retailers in North America and eventually be acquired by an industry leader.

Services

  • Brand development
  • Key messaging development
  • Trade show marketing
  • Creative design
  • Video

 

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