How a small ag PR campaign started a social media movement

In 2014, the National Pork Board needed to start a dialogue about how pork is really made, as activists and consumers were already busy debating the topic on social media. The #RealPigFarming initiative was born, but with a modest budget of $15K. So we marketed smarter, not more-expensiver. We formed a “social forces” team of real pig farmers and industry advocates, who shared everyday stories about their roles in pork production and answered questions from curious consumers. The social media following grew and so too did the budget. Soon there were t-shirts, videos, social contests and pay-it-forward campaigns like “Hams Across America.”

Services

  • Social media management
  • Customized campaign reporting
  • Content marketing
  • Creative design
  • Copywriting and editing
  • Public relations

Awards

  • Best of NAMA – Social Media
  • Public Relations Society of American Silver Anvil Award of Excellence – Reputation Management
  • Des Moines Social Club Hashies – Best Overall Social Media Presence
  • PRSA Central Iowa PRIME Award – Reputation Management
  • AMA Iowa NOVAs – Interactive Marketing
  • Golden ARC – Organization or Corporate Reputation

 

 

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