How we made a guy in a tuxedo into an icon of a blue collar industry

Sage Oil Vac equipment reduces oil changing hassles, mess, expense and time — but getting customers to understand the main benefit (LESS MESS) and eliminate their pain point was a huge priority. Lessing-Flynn held a brainstorm session filled with crazy ideas — but then someone said, “What if we made a guy in a tuxedo use some Sage equipment?” That was when we all sat up. It was ironic, creative and different. That day, “The Cleanest Man on the Jobsite” concept was born. You can now find the “Cleanest Man” creative on Sage Oil Vac’s social media channels, in their paid media strategy, company swag and we even incorporated it into their 2017 ICUEE (International Construction & Utility Equipment Exposition) tradeshow booth.

Awards

  • 2018 Gold ADDY Award — Branded Video Series
  • 2019 Silver Telly Award – Branded Content Campaign

Services

  • Social media advertising
  • Key messaging development
  • Trade show marketing
  • Creative design
  • Video / online commercial

 

How we made a guy in a tuxedo into an icon of a blue collar industry1

 

 

How we made a guy in a tuxedo into an icon of a blue collar industry2

 

How we made a guy in a tuxedo into an icon of a blue collar industry3

 

 

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