Standard Golf

Standard Golf Company is located in Cedar Falls, Iowa, and was founded in 1910 by Walter Voorhees. Originally the company produced steel farm gates, ornamental gates and other diverse products including cistern covers, street signs, boat docks, wagon tongues and automatic hog waterers. After Voorhees discovered a need in the golf course industry he decided to create a new product line for golf courses — the rest is history.

Our Role

How do you market 100 pages of products to several thousand golf course superintendents through a fragmented distribution channel that also sells your competitors’ products? A product literature and a web strategy that make it easy to order is a good start. Smart event marketing and creative product advertising helps. An assembly line of new, innovative products doesn’t hurt either.

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