How we turned 12 products into a cohesive brand

Kemin Nutrisurance has a breadth of product and application expertise to meet the needs of petfood manufacturers, renderers and ingredient suppliers. Only Kemin offers this innovative product range, but customers and potential customers weren’t aware of the full breadth of the product line due to uncoordinated visual branding. Lessing-Flynn conducted research of key internal and external audiences to drive a new messaging strategy and a bold new creative look. Through new product logos, ads, literature and videos, the new Kemin Nutrisurance presents a revitalized, cohesive brand.

Services

  • Brand development
  • Key messaging development
  • Market research
  • Creative design
  • Video

 

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