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  5. How we turned a giant 40-ft crate into a media frenzy
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  3. Work
  4. >
  5. How we turned a giant 40-ft crate into a media frenzy

How we turned a giant 40-ft crate into a media frenzy

When Vermeer was ready to launch the XR2 vacuum excavator, we knew unveiling a groundbreaking machine deserved more buzz than a few social media posts and an e-blast, so we went ALL IN. Think big. Like a 12-ft high, 40-ft long crate big. Like the biggest industrial trade show of the year big — ICUEE. If you can think that big you might be close to our “Can’t be Contained” campaign. Find a recap of 2019 ICUEE that doesn’t mention the Vermeer XR2, we dare you.

 

 

Services:

  • Advertising
  • Trade show marketing
  • Media relations
  • Key messaging development
  • Creative design
  • Video production
  • Social media advertising

 

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