How this equipment demo sweepstakes exceeded its lead goals by 40%

For Vermeer, equipment demos by prospective customers lead to sales. Once a customer demos a product, they’re usually sold. The challenge was getting customers to sign up for the demo and follow through with it. Lessing-Flynn helped sweeten the pot with a demo-focused sweepstakes that included upfront incentives, potential prizes and targeted digital and print campaign pieces. The combination was┬ájust too hard to ignore for customers that were already curious about the Vermeer mini skid steer line. But the results speak for themselves.

Awards:

  • 2019 PRIME award for Consumer Marketing Products
  • 2019 PRIME award for Direct Mail
  • 2020 Best of NAMA Region III award for specialty advertising campaign

Services:

  • Creative design
  • Online advertising
  • Search engine marketing
  • Email marketing
  • Social media advertising

 

How this equipment demo sweepstakes exceeded its lead goals by 40%1

 

How this equipment demo sweepstakes exceeded its lead goals by 40%2

 

How this equipment demo sweepstakes exceeded its lead goals by 40%3

 

How this equipment demo sweepstakes exceeded its lead goals by 40%4

 

How this equipment demo sweepstakes exceeded its lead goals by 40%5

 

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