For Vermeer, equipment demos by prospective customers lead to sales. Once a customer demos a product, they’re usually sold. The challenge was getting customers to sign up for the demo and follow through with it. Lessing-Flynn helped sweeten the pot with a demo-focused sweepstakes that included upfront incentives, potential prizes and targeted digital and print campaign pieces. The combination was just too hard to ignore for customers that were already curious about the Vermeer mini skid steer line. But the results speak for themselves.

Awards:

• 2019 PRIME award for Consumer Marketing Products
• 2019 PRIME award for Direct Mail
• 2020 Best of NAMA Region III award for specialty advertising campaign

Services:

• Creative design
• Online advertising
• Search engine marketing
• Email marketing
• Social media advertising