How video helped solve Ag Leader’s marketing challenge

How do you communicate to row crop farmers the benefits of having real-time field data at your fingertips without boring them to death? As a precision ag company, Ag Leader knows and faces this marketing challenge every day and they were searching for creative way to tout their new AgFiniti® screens and InCommand® displays. Lessing-Flynn worked in tandem with Ag Leader to create the ‘I Know’ video campaign to demonstrate a planting operation with multiple planters running in the field at the same time and how each operator had access to view the data such as planting population, speed, singulation, skips and doubles. The campaign provided two easily understood videos for new and current customers.

Awards

  • Telly Award – Bronze

Services

  • Media research, planning and buying
  • Video production
  • Copywriting and editing

 

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