Believe it or not, 2019 is here and that “new year, new you” saying should include your company’s promotional swag for trade shows and giveaways. After all, who wants the same tired koozie and T-shirt year after year? No one.
Most companies spend the bulk of their budget on travel expenses and display items. But, there are so many new cost-efficient tactics that can be employed to optimize your brand’s presence!
A year ago, I set out to find the hottest trends in promotional items and apparel – or “swag” as we like to call it at Lessing-Flynn — but, trends come and go and cooler, newer items take their place.
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In 1993, Gary Sage set out to create a system for a better oil change. His idea was simple: create a machine that would eliminate oil spills on the ground or on himself. After some initial trial and error, the
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Memorable promotional items (or swag as we like to call it) is much more than just freebies at a trade show, each promo item is an opportunity.
When there are hundreds of organizations trying to catch the attention of each passerby, it can be easy for your messaging to get lost in the crowd. This is the challenge all marketers and sales people face at tradeshows. Working
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