PR strategy: Why you need it and how to implement it
When it’s done well, PR can help generate new business, new clients and help with recruitment of new employees. Not to mention, grow the public awareness of your brand.
Public relations tactics: 4 reasons why businesses should invest
In an age when information spreads in the blink of an eye, it’s important to make the most of all resources available to help your brand become successful, stay successful and keep a competitive edge.
Smart PR: squeezing more out of your public relations strategy
When it comes to public relations strategy, getting an article placed in a magazine or an interview conducted on TV or radio just doesn’t cut it anymore. If you’re focused on the traditional media relations-only approach to PR, you’re missing
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Why It’s Crucial for Iowa Marketing Pros to Join Local Organizations
The temptation to skip local face-to-face Iowa marketing events and focus on work intensifies. That’s a mistake for three concrete reasons.
It’s time to improve your LinkedIn profile and business page
We’re way past the point where a LinkedIn profile is optional for you or your business. But oftentimes, business pages and personal profiles are treated the same, which leaves a lot to be desired.
Are you an “agvocate” in the ag industry? (Take the test, then let’s talk)
Have you ever heard of the term “agvocate?” Well maybe you haven’t heard that word before, but you probably know an agvocate or maybe you are one! An agvocate is an agriculture advocate — arguably one of the most important roles in agriculture.
CASE STUDY: VERMEER ROCK THE IRON ROAD SHOW
After the launch of their new horizontal directional drill (HDD), Vermeer presented an exciting challenge for the Lessing-Flynn (LF) team. Read more.
TRADE SHOWS: MORE THAN JUST GIVEAWAYS
Most companies spend the bulk of their budget on travel expenses and display items. But, there are so many new cost-efficient tactics that can be employed to optimize your brand’s presence!
Winner Selected for Lessing-Flynn’s New Charity Initiative
The Good & the Ad Initiative provides $25,000 in pro-bono marketing services from Lessing-Flynn to one lucky, local nonprofit organization. Learn more about the program and the 2018 selected organization.
Lessing-Flynn Launches the Good & the Ad Initiative
The program will provide $25,000 in pro-bono marketing services to one lucky, local nonprofit organization.